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  <div class="vevent h-event"> <h1 class="summary p-name">UX Book Club PDX discussing George Lakoff's Metaphors We Live By</h1> <div class='date'><time class="dtstart dt-start" title="2014-05-13T18:00:00" datetime="2014-05-13T18:00:00">Tuesday, May 13, 2014 from 6</time>–<time class="dtend dt-end" title="2014-05-13T20:00:00" datetime="2014-05-13T20:00:00">8pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202393905'><span class='fn org p-name'>Mozilla</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">1120 NW Couch St., Suite 320</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">Oregon</span> <span class="postal-code p-postal-code">97209</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=1120%20NW%20Couch%20St.,%20Suite%20320,%20Portland%20Oregon%2097209%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Join us to discuss George Lakoff's classic Metaphors We Live By.</p> <p>This is a book that changed people's understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects.</p> <p>Sound interesting? Then come along and talk! Also: there will be beer :)</p> <p><strong>If you haven't managed to finish the book before the event, please feel free to come along and join the discussion.</strong></p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="https://groups.google.com/forum/#!topic/uxbookclubpdx/mrxbXtAVvCc">Website</a></li> </ul> </div>