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CHIFOO Meeting: Give Dimensions, a Face, and a Beating Heart to Projects Through Storytelling

Connective DX Community Room
2030 NW Pettygrove St
Portland, OR 97209, US (map)

CHIFOO Meeting Details

5:00 - 6:30: CHIFOOd Please join us before the meeting to enjoy no-host food and beverages before the meeting at the Southland Whiskey Kitchen at 1422 NW 23rd Ave.

6:30 - 7:00 Registration and networking at the ISITE offices at 2030 NW Pettygrove, in the Pearl District. See a map.

7:00 - 8:30 Meeting followed by vigorous Q & A. And a raffle!

Free for CHIFOO Members & $5.00 for non-CHIFOO Members. Become a member today at http://www.chifoo.org/index.php/chifoo/aboutus/join_chifoo

Raffle Tickets are $1.00 for two (available at door during Registration).



Give Dimensions, a Face, and a Beating Heart to Projects Through Storytelling with Leah Noble Davidson, LeahNobleDavidson.com

Since qualitative research, or market research, can largely be spit out by a computer, we’ll take a look at how one can move beyond big data and do what a computer cannot do—go inside the head of a person and learn about their motivations and goals. Humanity’s experience is constantly shifting and so is the motivation behind our fears and goals, and that shift changes how we experience and use things. Story allows one to put a finger on that pulse. Story gets right to the bottom of things, it uncovers how the user will actually use the product in this time/place, how they will experience it in their lives, in their own home/office etc. Story is research above market “fill in the blank” research. It exposes rituals, and when one works to streamline those rituals, innovation enters. Discovering this level of story has another great benefit: it can be used to created scene stealing pitches in front of clients. One can stand in front a user or a client and paint out the story of how this will be a great new part of their lives.