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  <div class="vevent h-event"> <h1 class="summary p-name">CHIFOO Meeting: Give Dimensions, a Face, and a Beating Heart to Projects Through Storytelling</h1> <div class='date'><time class="dtstart dt-start" title="2014-07-09T19:00:00" datetime="2014-07-09T19:00:00">Wednesday, July 9, 2014 from 7</time>–<time class="dtend dt-end" title="2014-07-09T20:30:00" datetime="2014-07-09T20:30:00">8:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202393394'><span class='fn org p-name'>Connective DX Community Room</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">2030 NW Pettygrove St</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97209</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=2030%20NW%20Pettygrove%20St,%20Portland%20OR%2097209%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Give Dimensions, a Face, and a Beating Heart to Projects Through Storytelling with Leah Noble Davidson, LeahNobleDavidson.com</p> <p>Since qualitative research, or market research, can largely be spit out by a computer, we’ll take a look at how one can move beyond big data and do what a computer cannot do—go inside the head of a person and learn about their motivations and goals. Humanity’s experience is constantly shifting and so is the motivation behind our fears and goals, and that shift changes how we experience and use things. Story allows one to put a finger on that pulse. Story gets right to the bottom of things, it uncovers how the user will actually use the product in this time/place, how they will experience it in their lives, in their own home/office etc. Story is research above market “fill in the blank” research. It exposes rituals, and when one works to streamline those rituals, innovation enters. Discovering this level of story has another great benefit: it can be used to created scene stealing pitches in front of clients. One can stand in front a user or a client and paint out the story of how this will be a great new part of their lives.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.chifoo.org/index.php/chifoo/events_detail/give_dimensions_a_face_and_a_beating_heart_to_projects_through_storytelling/">Website</a></li> </ul> </div>