Export to

• Google Calendar
• iCalendar file
• hCalendar markup
  <div class="vevent h-event"> <h1 class="summary p-name">CHIFOO Meeting, Persona Stories: Weaving Together Qual and Quant for a Richer Picture</h1> <div class='date'><time class="dtstart dt-start" title="2014-02-05T19:00:00" datetime="2014-02-05T19:00:00">Wednesday, February 5, 2014 from 7</time>–<time class="dtend dt-end" title="2014-02-05T20:30:00" datetime="2014-02-05T20:30:00">8:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202393394'><span class='fn org p-name'>Connective DX Community Room</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">2030 NW Pettygrove St</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97209</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=2030%20NW%20Pettygrove%20St,%20Portland%20OR%2097209%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Persona Stories: Weaving Together Qual and Quant for a Richer Picture with Whitney Quesenbery, WQusability.com</p> <p>Stories have power to add empathy and connection to our work. They can help us learn about people, culture, and context—why, when, and how our products might be used—and share this with a design team. Stories permeate UX techniques from user stories to storyboards. They come to full power when used with personas: the persona provides a fully envisioned lead character for the story, a perspective through which interactions can be explored, and a voice for the emotional reactions to design ideas.</p> <p>Creating stories for personas is a craft. They are not fiction, but are grounded in the data and user research that informs the persona. They are not fact, but are imagined events, shaped to explore possibilities. They are realistic, but not perhaps real, because they represent not just one individual or event, but something that might happen, and that provides insights into a user experience.</p> <p>We’ll look at some structures that are helpful in crafting persona stories. And at questions like whether to write in first, second, or third person—and when each is valuable. We’ll create a quick story and share it, showing how impromptu stories can help in design sessions.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.chifoo.org/index.php/chifoo/events_detail/persona_stories_weaving_together_qual_and_quant_for_a_richer_picture/">Website</a></li> </ul> </div>