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  <div class="vevent h-event"> <h1 class="summary p-name">OEN PubTalk™ - Retail has Changed: How the New Consumer Makes Purchase Decisions</h1> <div class='date'><time class="dtstart dt-start" title="2012-11-14T17:15:00" datetime="2012-11-14T17:15:00">Wednesday, November 14, 2012 from 5:15</time>–<time class="dtend dt-end" title="2012-11-14T19:00:00" datetime="2012-11-14T19:00:00">7pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202390088'><span class='fn org p-name'>Backspace</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">115 NW 5th Ave</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97209</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=115%20NW%205th%20Ave,%20Portland%20OR%2097209%20US'>map</a>) </div> </div> <div class="description p-description"> <p>There are only so many shopping days left until the holidays are here! How will next generation technology influence your spending decisions? Can merchants personalize your online shopping experience? What about your traditional in-store shopping? Will you realize it if they do? Join us at the OEN Pubtalk™ on November 14 to discover how three local companies – 4-Tell, Shopigniter and Embodee – are helping drive sales this holiday season. Hint: The retail landscape has changed! The distinguished panelists will describe the techniques and tactics that merchants are using to make this season’s shopping experiences different from last, and provide insight into what consumers might expect for holiday 2013.</p> <p>Panelist: Ken Levy, CEO of 4-Tell 4-Tell is an ecommerce software company that provides personalized product recommendations giving a more engaging shopping experience by automatically recommending products that online shoppers are likely to buy. Its Boost® Recs4 product line delivers the next generation technology for true cross-channel personalization, working seamlessly across web, e-mail, mobile and in-store. Designed for midsize online retailers, and optimized for their budget and sales profile, 4-Tell has helped existing clients increase sales by 25% and more.</p> <p>Panelist: Matt Compton, CEO at ShopIgnitor ShopIgniter enables brands and retailers to promote and sell products using social media. Industry leaders use ShopIgniter’s purpose-built solution to create, manage, and measure highly engaging product posts and experiences that drive discovery, amplification and conversion via social and mobile channels. ShopIgniter delivers measurable ROI through customer acquisition, product engagement, and purchase intent across Facebook, Twitter, Pinterest, and others. Founded in 2009, ShopIgniter is proud to be headquartered in Portland, OR.</p> <p>Panelist: André Wolper, Founder and CEO at embodee<br> Embodee is a Portland based technology company that's pioneering a way for personalized garment experiences -- digitally, anytime, everywhere. The first customers are Hurley International and Nike Corp. Embodee facilitated garment can be experienced via a phone or an iPad, where they can be digitally turned, "touched," and viewed from any angle. Early applications are for garment personalization as well as shopper specific, personalized try-on. This engages buyers deeply and allows apparel buyers to experience garments before they are delivered. Embodee’s platform is built for easy adoption by brands, retailers, and their interactive agencies and web shops.</p> <p>OEN Member Registration: $15 Non-Member Registration: $30</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://memberservices.membee.com/orporntw/events.aspx?id=294">Website</a></li> </ul> </div>