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  <div class="vevent h-event"> <h1 class="summary p-name">Writing for an Invisible Audience | Susan Rich of RichWriting</h1> <div class='date'><time class="dtstart dt-start" title="2010-04-22T14:00:00" datetime="2010-04-22T14:00:00">Thursday, April 22, 2010 from 2</time>–<time class="dtend dt-end" title="2010-04-22T15:30:00" datetime="2010-04-22T15:30:00">3:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202392006'><span class='fn org p-name'>IASECP Webinar</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">5273 NE 31st avenue</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97211</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=5273%20NE%2031st%20avenue,%20Portland%20OR%2097211%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Are you writing for the internet? Whether you are writing website copy or blog postings, your goal is to resonate with an invisible audience.</p> <p>Write it Rich! Real-World Writing Tips for Reluctant Writers is a fast-paced workshop covers:</p> <pre><code>* How to organize your thoughts and pick a key message * Ingredients for memorable online content (both written and video) * Tips and tricks to capture your target market’s attention *Q & A – strongly encouraged! </code></pre> <p>Susan Rich has earned a degree in journalism…which led to a career writing for newspapers and magazines. Along the way she joined several major companies, including Boeing and Tektronix. She learned how airplanes fly (and why they crash), and what goes on inside a logic analyzer (it isn’t logical if you’re not an engineer). To that end, Susan managed PR and marketing campaigns, developed materials for product launches, and fought the good fight with Excel. She lost — which only goes to show that she writse better than she can build a spreadsheet. After two decades in the corporate sector, Susan left in 2004 to start her own business… Welcome Susan!</p> <p>You can learn more about Susan, her services, classes and events, and her company RichWriting here: RichWriting.com</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.iasecp.com/events/">Website</a></li> </ul> </div>