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  <div class="vevent h-event"> <h1 class="summary p-name">OTBC: How to Value Price your Product or Service</h1> <div class='date'><time class="dtstart dt-start" title="2009-11-18T16:00:00" datetime="2009-11-18T16:00:00">Wednesday, November 18, 2009 from 4</time>–<time class="dtend dt-end" title="2009-11-18T17:00:00" datetime="2009-11-18T17:00:00">5pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202390750'><span class='fn org p-name'>OTBC [Old location, do not use!]</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">12725 Sw Millikan Way, Suite 101</div> <span class="locality p-locality">Beaverton</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97005</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=12725%20Sw%20Millikan%20Way,%20Suite%20101,%20Beaverton%20OR%2097005%20US'>map</a>) </div> </div> <div class="description p-description"> <p>You've defined, sized and segmented your market. You've validated the market to verify that your product or service does serve an unfilled need in the market, and customers are willing to buy it.</p> <p>But how much will they pay? Many companies, large and small, set prices by making an "educated guess" based on gut feel and experience. But there's a better way to price: price your product according to the value your customers perceive.</p> <p>How do you value price? At this seminar, OTBC executive director Steve Morris will explain how you can use analytical techniques to gain a much better understanding of how customers value your product or service, and how much they are willing to pay.</p> <p>Who should attend: any entrepreneur or small business owner who needs to develop a strategy and a plan for launching or growing their business.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.meetup.com/otbc-events/calendar/11501633/">Website</a></li> </ul> </div>