BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:STANDARD DTSTART:20091101T020000 RDATE:20091101T020000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST END:STANDARD END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20091005T155811Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20091118T170000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20091118T160000 DTSTAMP;VALUE=DATE-TIME:20091005T155811Z LAST-MODIFIED;VALUE=DATE-TIME:20091005T155811Z UID:http://calagator.org/events/1250457829 DESCRIPTION:You've defined\, sized and segmented your market. You've vali dated the market to verify that your product or service does serve an un filled need in the market\, and customers are willing to buy it. \;\n \;\nBut how much will they pay? Many companies\, large and small\, s et prices by making an "\;educated guess"\; based on gut feel an d experience. But there's a better way to price: price your product acco rding to the value your customers perceive. \;\n \;\nHow do you va lue price? At this seminar\, OTBC executive director Steve Morris will e xplain how you can use analytical techniques to gain a much better under standing of how customers value your product or service\, and how much t hey are willing to pay. \;\n \;\nWho should attend: any entreprene ur or small business owner who needs to develop a strategy and a plan fo r launching or growing their business.\n\nTags: ostartupskey\, pricing\, entrepreneur\, startup\n\nImported from: http://calagator.org/events/12 50457829 URL:http://www.meetup.com/otbc-events/calendar/11501633/ SUMMARY:OTBC: How to Value Price your Product or Service LOCATION:OTBC [Old location\, do not use!]: 12725 Sw Millikan Way\, Suite 101\, Beaverton OR 97005 US SEQUENCE:1 END:VEVENT END:VCALENDAR