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  <div class="vevent h-event"> <h1 class="summary p-name">Sustaining a Business in a Down Economy</h1> <div class='date'><time class="dtstart dt-start" title="2008-11-05T17:30:00" datetime="2008-11-05T17:30:00">Wednesday, November 5, 2008 from 5:30</time>–<time class="dtend dt-end" title="2008-11-05T19:30:00" datetime="2008-11-05T19:30:00">7:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202390010'><span class='fn org p-name'>Portland Business Alliance (PBA)</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">200 Sw Market St</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97201</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=200%20Sw%20Market%20St,%20Portland%20OR%2097201%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Topics that will be discussed include:</p> <p>Planning — An existing business’ basic need. You need to put a planning process in place.</p> <p>Customers — Do you really understand what drives your customers.</p> <p>Products and Services — You need to think value not feature or benefit.</p> <p>Advisory Board — Do you have a support network in place.</p> <p>Financial Plan — You need to understand you financial landscape so that you can position the business to raise the capital necessary for growth.</p> <p>Competition — You need to pay attention to your competitors and how they deliver value to their customers.</p> <p>Technology — This is the vital lifeline in today’s economy. How you deploy it can be the difference between success or failure.</p> <p>Speaker <br> James M. Smith Jim Smith, who began his career at IBM in sales and marketing, has over thirty years of experience mentoring entrepreneurial start-ups and counseling small to mid sized companies that are looking to expand or are under performing or under capitalized. Jim brings a deep background of executive management experience. In 1993 he founded and remains the managing partner of YCHANGE International, a turnaround consultancy specializing in small to medium sized new businesses or existing companies looking to expand or needing a turnaround strategy.</p> <p>SPONSORS <br> SBDC; Portland Business Alliance; CubeSpace; OTBC; MercyCorps Northwest; Portland SCORE; Hillsboro Chamber; OAME; Hispanic Metropolitan Chamber; Philippine-American Chamber of Commerce</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="https://www.123signup.com/servlet/SignUpMember?PG=1531236182300&P=153123600">Website</a></li> </ul> </div>