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Change #34138
2015-05-05
13:16:13
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Calagator::Event
1250468395
Beer, Donuts & Marketing Automation
Roll back
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How to score with marketing automation
Were you ever curious about how others always seem to score?
CMO’s that implement lead scoring see 138% lead gen ROI. But only 21% of companies do. This need not be.
Drink some Widmer Brothers beer, carb binge with a Voodoo donut, and channel your inner marketing guru as we give you the roadmap to lead scoring paradise:
• Persona: we’ll show you how to identify and score your ideal prospect
• Plan: we’ll give you a content planning matrix for matching content to your buyer’s path to purchase
• Prioritize: we’ll demonstrate how to alert sales to the hottest leads through lead routing and alerts
• Pull back the curtains: we’ll show you our own live scoring models and how we built them
"Lead scoring and ROI go together like beer and donuts,” said no one, ever. But they will now.
Presented by
John Zaterka of IBM Silverpop (Marketing automation platform)
Brian Rants of DMX Engage (Marketing automation agency) |
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2014-07-23 20:00:00 -0700 |
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1250468395 |
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2014-07-23 18:00:00 -0700 |
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Beer, Donuts & Marketing Automation |
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http://www.meetup.com/PDX-Marketing-Automation/events/189817212/ |
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202392813 |
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