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  <div class="vevent h-event"> <h1 class="summary p-name">Beer, Donuts & Marketing Automation</h1> <div class='date'><time class="dtstart dt-start" title="2014-07-23T18:00:00" datetime="2014-07-23T18:00:00">Wednesday, July 23, 2014 from 6</time>–<time class="dtend dt-end" title="2014-07-23T20:00:00" datetime="2014-07-23T20:00:00">8pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202392813'><span class='fn org p-name'>Collective Agency Downtown</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">511 SW 10th Ave, Suite 1108</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97205</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=511%20SW%2010th%20Ave,%20Suite%201108,%20Portland%20OR%2097205%20US'>map</a>) </div> </div> <div class="description p-description"> <p>How to score with marketing automation Were you ever curious about how others always seem to score?</p> <p>CMO’s that implement lead scoring see 138% lead gen ROI. But only 21% of companies do. This need not be.</p> <p>Drink some Widmer Brothers beer, carb binge with a Voodoo donut, and channel your inner marketing guru as we give you the roadmap to lead scoring paradise:</p> <p>• Persona: we’ll show you how to identify and score your ideal prospect</p> <p>• Plan: we’ll give you a content planning matrix for matching content to your buyer’s path to purchase</p> <p>• Prioritize: we’ll demonstrate how to alert sales to the hottest leads through lead routing and alerts</p> <p>• Pull back the curtains: we’ll show you our own live scoring models and how we built them</p> <p>"Lead scoring and ROI go together like beer and donuts,” said no one, ever. But they will now.</p> <p>Presented by</p> <p>John Zaterka of IBM Silverpop (Marketing automation platform)</p> <p>Brian Rants of DMX Engage (Marketing automation agency)</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.meetup.com/PDX-Marketing-Automation/events/189817212/">Website</a></li> </ul> </div>