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<h1>HOW THEY DID IT: Digital Strategist For Old Spice Gives Behind The Scenes Look At Getting Ideas Through The Gauntlet</h1>
You had a <i>GREAT<i> idea, but nobody would greenlight it? We've all been there.
Join <a href="http://socialmediaclubpdx.com/smcevents/old-spice-man-creative-genius-dean-mcbeth-reveals-secrets-of-a-creative-pitch/" target="blank">Social Media Club Portland</a> and hear Dean McBeth, Digital Strategist for Weiden + Kennedy, as he gives a behind the scenes look at the Old Spice campaign. What did it take to sell a wild idea to a conservative client? It wasn't tables and charts outlining CPM and ROI. Dean will illuminate the creative side to the decision that launched the Old Spice campaign.
<b><i>Only 125 tickets are available, so buy now!</i></b>
<ul><li>Date: July 20, 2011
<li>Time: 6:00 PM
<li>Ticket Price: $10 Online, $20 at the door
<li>Ticket limit: 125
<li>Location: Ecotrust Building Rooftop Courtyard</li>
</ul>
This event sponsored by <a href="http://www.sobevent.com/overview/" target="blank">SOBCon Northwest</a>, coming to Portland September 16-18, 2011.
Follow @SOBCon for more details. |
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<h1>HOW THEY DID IT: Digital Strategist For Old Spice Gives Behind The Scenes Look At Getting Ideas Through The Gauntlet</h1>
You had a <i>GREAT</i> idea, but nobody would greenlight it? We've all been there.
Join <a href="http://socialmediaclubpdx.com/smcevents/old-spice-man-creative-genius-dean-mcbeth-reveals-secrets-of-a-creative-pitch/" target="blank">Social Media Club Portland</a> and hear Dean McBeth, Digital Strategist for Weiden + Kennedy, as he gives a behind the scenes look at the Old Spice campaign. What did it take to sell a wild idea to a conservative client? It wasn't tables and charts outlining CPM and ROI. Dean will illuminate the creative side to the decision that launched the Old Spice campaign.
<b><i>Only 125 tickets are available, so buy now!</i></b>
<ul><li>Date: July 20, 2011
<li>Time: 6:00 PM
<li>Ticket Price: $10 Online, $20 at the door
<li>Ticket limit: 125
<li>Location: Ecotrust Building Rooftop Courtyard</li>
</ul>
This event sponsored by <a href="http://www.sobevent.com/overview/" target="blank">SOBCon Northwest</a>, coming to Portland September 16-18, 2011.
Follow @SOBCon for more details. |