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Change #75129
2025-11-14
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Calagator::Event
1250482314
Breaking into the Education Market (edtech)
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Breaking Into the Education Market: How to Sell Your Product in EdTech
Thinking about launching or scaling a product for the education sector? Whether your innovation is designed for K–12 classrooms, higher ed, district administrators, workforce training, or lifelong learners, the education market comes with unique challenges—and enormous opportunity.
This session focuses on how early-stage founders can move from idea to traction by understanding how education markets actually buy, and how to turn early wins into sustainable growth. Hear from experienced founders and industry experts who have successfully navigated the edtech landscape and lived to tell the tale.
The panel will discuss:
Key differences across K–12, higher ed, and consumer learning
How to get your product in front of educators, decision-makers, and influencers
What to expect from the sales cycle
The importance of proving outcomes.
Opportunities in adult learning, professional development, corporate upskilling, and lifelong learning
Whether you’re at the idea stage or preparing to scale, you’ll walk away with practical insights, realistic expectations, and strategies to build credibility and adoption in one of the most rewarding (and complex) markets.
Panelists include
Justin Wolske (Moderator) | Chief Product Officer, Yellowbrick
Pamela Judge| EdTech Demand Generation and RevOps leader
John Moore | Global Edtech Executive & Experienced Founder
Shannon Schrecengost | Principal Consultant, Serendipity Lane
Scott Wallace K-12 EdTech Sales Leader
Agenda
5:00-5:15p: Networking
5:15 - 6:15p: Panel & Q&A
6:15-6:45p: Founder Pitches (3 startups pitch their sales strategies and get live feedback)
6:45-7:00pp: Event Wrap & Next Steps
Cost: FREE (snacks and light refreshments provided)
ABOUT LRN|PDX
LRN|PDX is a new initiative designed to serve education-focused ventures across the Portland and Oregon entrepreneurship ecosystems. Sponsored by Airy Disc Learning and the Metro Region Innovation Hub, LRN|PDX provides programming, networking opportunity, and expertise to help entrepreneurs solve the most pressing problems across the education landscape. |
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2025-11-20 19:00:00 -0800 |
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1250482314 |
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2025-11-20 17:00:00 -0800 |
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Breaking into the Education Market (edtech) |
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https://www.portlandmetrohub.org/event-details/breaking-into-the-education-market-how-to-sell-your-edtech-product |
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202398029 |
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