Change #533
2009-10-05
08:54:14
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Calagator::Event
1250457827
OTBC: How to Define, Size and Segment a Market
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If you're either starting a company or revisiting your business strategy, defining your market and figuring out how big it is are important first steps. A clear market definition focuses your effort. Sizing the market tells you how big your opportunity is, which is important preparation for building a budget and a forecast -- and it tells you something about what sources of financing might be possible. Understanding your market's segments is the first step in deciding which segment makes the most sense to target.
Defining, sizing, and segmenting your market is the first step in putting together a company strategy and a business plan. At this seminar, OTBC executive director Steve Morris will walk you through the process.
Who should attend: any entrepreneur or small business owner who needs to develop a strategy and a plan for launching or growing their business. |
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2009-10-05 10:00:00 -0700 |
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1250457827 |
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2009-10-05 09:00:00 -0700 |
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OTBC: How to Define, Size and Segment a Market |
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http://www.meetup.com/otbc-events/calendar/11501497/ |
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202390750 |
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