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Change #45497
2017-09-05
10:11:21
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update
Calagator::Event
1250472317
https://www.meetup.com/PDX-Marketing-Automation/events/241668241/
Roll back
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We've scheduled our next meetup after taking a break over the summer. The details are coming, but this is promising to be an interesting and informative discussion on a marketing automation program from both the brand and agency perspectives.
Steve Gehlen from S.R. Smith in Newberg will be presenting with a colleague from Bonfire Marketing.
More details coming... but expect our standard event agenda:
5:30 - 6:00 - Sign in and networking
6:00 - 6:15 - Introductions and announcements
6:15 - 7:00 - The main event, presentation and discussion
7:00 - 7:30 - Additional discussions and networking
Thanks again to Portland's own Act-On Software for providing the venue and sponsoring the event! |
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In this meetup we will focus on how clients and agencies can best collaborate to get the most out of a marketing automation platform and maximize results in a consumer digital marketing campaign.
Steve Gehlen, S.R.Smith’s Digital Marketing Director, and Priscilla Converse, Account Manager at Bonfire Marketing, will share their experience in co-managing S.R.Smith's seasonal digital campaign and the impact of going from two separate marketing technology platforms to a single marketing automation platform.
What you'll learn:
(1) How brands and agencies can collaborate to maximize campaign results and ROI using marketing automation.
(2) Setting up marketing automation to support a digital campaign and collaboration.
(3) How using a single marketing automation platform improved the campaign results from the previous season using a separate Email Service Provider and Landing Page Platform.
About the presenting companies:
S.R.Smith is the global-leading swimming pool deck equipment manufacturer based in Canby, Oregon.
Bonfire Marketing is a Portland based digital marketing agency focused on helping brands bring the right message to the right target market ad the right time (and on the right channel!).
The agenda:
5:30 - 6:00 - Sign in and networking
6:00 - 6:15 - Introductions and announcements
6:15 - 7:00 - The main event, presentation and discussion
7:00 - 7:30 - Additional discussions and networking
Thanks again to Portland's own Act-On Software for providing the venue and sponsoring the event! |
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Act-On Software is on the 16th floor, the elevator is programmed to allow people to the event until 6:00, so please show up by then. |
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