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Change #38368
2016-03-25
12:48:41
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Calagator::Event
1250470021
Does the Buyer's Journey Fit in Today's Customer-Led Environment?
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With each new tool and prospect, the B2B marketing landscape shifts. Alongside these changes, the use cases of pre-defined templates and processes for understanding our audience move minute-to-minute. Marketers need to react more quickly to the needs of their customers and advocates and such real-time engagement has a multiplier effect on our lead funnels.
Join the [TAO Marketing Community](https://www.techoregon.org/get-involved/communities-labs/marketing) as we explore the shift from leading, to being customer-led, including:
*Are the days of a pre-defined buyer's journey becoming a thing of the past?
*How can we all be good listeners and good marketers?
*Is there a multiplier effect when we measure the impact of advocacy on the lead funnel?
The hand-selected panel by our TAO Marketing Committee will host a group of Oregon's tech marketing leaders to share their stories and advice. All attendees are encouraged to join the conversation, share experiences, and get answers to burning questions.
### Panelists
**Bill Schneider** - Senior Director of Product Marketing, Urban Airship
**Pinky Gonzales** - Director of Marketing, Digimarc
**Julie Zisman** - Head of Marketing, Little Bird
**Janet Johnson** - Consulting CMO, O'Johnson Partner
### Moderator
**Ashley Hall** - Partner Marketing Manager, iovation |
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2016-04-19 19:30:00 -0700 |
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1250470021 |
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2016-04-19 17:30:00 -0700 |
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Does the Buyer's Journey Fit in Today's Customer-Led Environment? |
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http://www.techoregon.org/events/does-buyers-journey-fit-todays-customer-led-environment |
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