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CHIFOO presents "Faulty by Design: A Psychological Examination of User Decision Making" with William Gribbons, PhD, Bentley University!
The psychological variables influencing decision making and highlight how these factors affect a user’s performance navigating the decisions embedded in our products. Bill will offer examples of how user experience designers can address Complex decision exceeds our thinking capacity, facilitating more effective decisions through a variety of design practices.
About the Speaker
Bill Gribbons is Director of the graduate Human Factors program at Bentley University, Waltham, Massachusetts.
Come join CHIFOO for our second speaker event for 2016's theme "Bounded Irrationality: Supporting Users and Building Communities". |
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CHIFOO presents "Faulty by Design: A Psychological Examination of User Decision Making" with William Gribbons, PhD, Bentley University!
Our ability to navigate within a product is impacted by the underlying psychology of decision making. Bill presents a variety of design practices that UX designers can use to address complex decisions, facilitating more effective outcomes.
About the Speaker
Bill Gribbons is Director of the graduate Human Factors program at Bentley University, Waltham, Massachusetts.
Come join CHIFOO for our second speaker event for 2016's theme "Bounded Irrationality: Supporting Users and Building Communities". |