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CHIFOO presents "Faulty by Design: A Psychological Examination of User Decision Making" with William Gribbons, PhD, Bentley University!
The psychological variables influencing decision making and highlight how these factors affect a user’s performance navigating the decisions embedded in our products. Bill will offer examples of how user experience designers can address Complex decision exceeds our thinking capacity, facilitating more effective decisions through a variety of design practices.
About the Speaker
Bill Gribbons is Director of the graduate Human Factors program at Bentley University, Waltham, Massachusetts. |
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CHIFOO presents "Faulty by Design: A Psychological Examination of User Decision Making" with William Gribbons, PhD, Bentley University!
The psychological variables influencing decision making and highlight how these factors affect a user’s performance navigating the decisions embedded in our products. Bill will offer examples of how user experience designers can address Complex decision exceeds our thinking capacity, facilitating more effective decisions through a variety of design practices.
About the Speaker
Bill Gribbons is Director of the graduate Human Factors program at Bentley University, Waltham, Massachusetts.
Come join CHIFOO for our second speaker event for 2016's theme "Bounded Irrationality: Supporting Users and Building Communities". |