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PDMA LEARNING EVENT - THURSDAY, MAY 20th, 5:30-7:30 pm
FIXING THE #1 CAUSE OF NEW PRODUCT FAILURE EFFECTIVELY COMMUNICATING MARKET REQUIREMENTS TO R&D
Save $5 and avoid cash hassles by pre-registering here for this great event!
http://www.pdma.org/oregon)
Poor or incomplete requirements are the number one reason why new products fail. One study associated 74% of failed products with deficient or missing market studies. The goal is to establish a common understanding between marketing and R&D of a prioritized set of customer requirements so R&D can create customer value through innovative products. A Market Requirements Document (MRD) is an attempt to provide this critical communication, but frequently leads to frustration, confusion, and internal battles.
The Oregon Chapter of the Product Development and Management Association (PDMA) invites you to its May Learning and Networking Event. At this event, three experienced product planning professionals will explain the strengths and common failings of MRDs and other techniques used to communicate market opportunities. Three important perspectives will be represented: the theory of what should be done, the reality of how it is done at a large, successful corporation (Intel), and the challenges of trying to do it at small companies with limited resources.
Panelists:
Devu Pandit - Senior Program Manager at Intel
Robb Robles - Principal Product Marketing Manager at Cognex Corporation
Jose Campos - Founder of Rapidinnovation
Thursday, May 20th, 2010, 5:30 â 7:30 pm
Cascade Microtech
2430 NW 206th Ave.
Beaverton, OR 97006
Thanks to our venue sponsor, Cascade Microtech for hosting our event!
$20 on-line registration prior to the event
$25 at the door
A discount is available for PDMA members
For more details on the event and the speakers and to register on-line, visit
www.pdma.org/oregon
For more information contact:
Steve Little
Programs Director
Product Development & Management Association / Oregon Chapter
503-756-2545
[email protected]
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PDMA LEARNING EVENT - THURSDAY, MAY 20th, 5:30-7:30 pm
FIXING THE #1 CAUSE OF NEW PRODUCT FAILURE EFFECTIVELY COMMUNICATING MARKET REQUIREMENTS TO R&D
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