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Change #28279
2014-06-09
15:01:40
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Calagator::Event
1250465811
CHIFOO Meeting: Give Dimensions, a Face, and a Beating Heart to Projects Through Storytelling
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Give Dimensions, a Face, and a Beating Heart to Projects Through Storytelling with B. Frayn Masters, Back Fence PDX
Since qualitative research, or market research, can largely be spit out by a computer, we’ll take a look at how one can move beyond big data and do what a computer cannot do—go inside the head of a person and learn about their motivations and goals. Humanity’s experience is constantly shifting and so is the motivation behind our fears and goals, and that shift changes how we experience and use things. Story allows one to put a finger on that pulse. Story gets right to the bottom of things, it uncovers how the user will actually use the product in this time/place, how they will experience it in their lives, in their own home/office etc. Story is research above market “fill in the blank” research. It exposes rituals, and when one works to streamline those rituals, innovation enters. Discovering this level of story has another great benefit: it can be used to created scene stealing pitches in front of clients. One can stand in front a user or a client and paint out the story of how this will be a great new part of their lives. |
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Give Dimensions, a Face, and a Beating Heart to Projects Through Storytelling with Leah Noble Davidson, LeahNobleDavidson.com
Since qualitative research, or market research, can largely be spit out by a computer, we’ll take a look at how one can move beyond big data and do what a computer cannot do—go inside the head of a person and learn about their motivations and goals. Humanity’s experience is constantly shifting and so is the motivation behind our fears and goals, and that shift changes how we experience and use things. Story allows one to put a finger on that pulse. Story gets right to the bottom of things, it uncovers how the user will actually use the product in this time/place, how they will experience it in their lives, in their own home/office etc. Story is research above market “fill in the blank” research. It exposes rituals, and when one works to streamline those rituals, innovation enters. Discovering this level of story has another great benefit: it can be used to created scene stealing pitches in front of clients. One can stand in front a user or a client and paint out the story of how this will be a great new part of their lives. |
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