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Change #19944
2013-03-25
23:51:41
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Calagator::Event
1250463870
PDMA Event: Price Elasticity Modeling in New Product Development
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We know consumer testing is critical for defining features and the target market. It is also true that consumer testing can drive price modeling to understand how the product will work in the market and to express the relationship between prices and sales units for a product or products.
This session covers the use of sophisticated consumer research to model pricing for new products to maximize income while maintaining consumer preference and superior positioning against competitors. This methodology can be applied to any industry.
The Oregon Chapter of the Product Development and Management Association (PDMA) invites you to its April Learning and Networking Event. At this event, the speaker will discuss how consumer research can model price elasticity to optimize both income and competitiveness in the market.
A special thanks to the Oregon Technology Business Center (OTBC) for hosting this event.
Speaker
Richard Skyba - Director of Product & Marketing | LifeMap
Date, Time, and Cost
Wednesday, April 10, 2013
5:30-8:30 PM
$20 on-line registration prior to the event
$25 at the door
For details and registration, visit http://www.pdma.org/p/cm/ld/fid=67
Refreshments will be provided
A discount is available for PDMA members. |
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2013-04-10 20:00:00 -0700 |
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1250463870 |
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2013-04-10 17:30:00 -0700 |
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PDMA Event: Price Elasticity Modeling in New Product Development |
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http://www.pdma.org/p/cm/ld/fid=67 |
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(Near the corner of Hall and SW Creekside Place. Remember the 217 freeway can get congested at this time of day so allow some extra travel time)
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202392234 |
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