ERROR: Couldn't find all Calagator::Sources with 'id': (996339347, {:include=>[:events, :venues]}) (found 1 results, but was looking for 2)

Change 10553

Time Attribute with previous and current values
Change #10553
2011-09-02
16:41:19

create Calagator::Event 1250461279 Innovation in Motion: Zero Moment of Truth - A New Model for Modern Marketing Roll back

description nil → Shoppers used to make up their minds about a product within the first few seconds of encountering that product on the shelf for the first time. In 2005, Procter & Gamble coined this interaction as “The First Moment of Truth”. With the rise of internet use today, shoppers are now experiencing many brand interactions before they see the product on a shelf. This phenomenon (and marketing opportunity) is what Google is calling the “Zero Moment of Truth”. Eighty-three percent of shoppers make their purchase decisions prior to entering a store. This means that marketers now need to ensure that consumers receive a consistent and positive experience — from the Zero Moment of Truth to the point of purchase and beyond. Join our interactive marketing experts for innovative case-study examples and a lively discussion about what the Zero Moment of Truth means for both large and small brands. Cost: Free – With beer and food provided. RSVP now to reserve your seat – space is limited. Register at Facebook:http://on.fb.me/pTjk2j or Meetup: http://www.meetup.com/Innovation-in-Motion/events/30775011/ Note: Live web streaming available as well for people who are not located in the Portland area. Contact Haypenny Marketing for your live web streaming access code. Brought to you by: Innovation in Motion – a monthly thought leader gathering to discuss the trends and challenges facing interactive marketing and online innovation.
end_time nil → 2011-11-03 19:30:00 -0700
id nil → 1250461279
start_time nil → 2011-11-03 18:00:00 -0700
title nil → Innovation in Motion: Zero Moment of Truth - A New Model for Modern Marketing
url nil → http://haypennymarketing.com/search-engine-marketing-resources/events/
venue_id nil → 202392948