First Tech Federal Credit Union

When: Tuesday, April 15th Time: 7:30- 9:30 AM Where: First Tech Federal Credit Union Auditorium,15500 SW Beaverton Creek Ct., Beaverton, OR The building is directly behing the main branch building. Cost: $10 Members | $15 Nonmember

Defining and fostering an integrated, internal and external brand experience is crucial to attracting and retaining a powerful, purpose-driven workforce. Join our panel of Marketing and HR leaders to discover the power of the HR/Marketing partnership and hear real examples of how they’ve transformed their employment brands beyond recruiting into fully integrated, brand experience that drive excitement, engagement, and results.

What Will You Learn?

How to get started in building your organization’s brand. Tips to transform your employment brand into a fully integrated, employee brand experience. Ways for HR and Marketing to be strategic partners in developing and managing that integrated brand experience. Panelists: Deborah Colby, VP Marketing at First Tech Federal Credit Union - Deborah believes passionately that employees are the singular, most valuable marketing asset an organization has. That’s why she’s helped foster a Marketing and HR partnership that collaborates every step of the way to create a consistent brand experience both inside and outside the organization.

Kris Kildahl, VP Human Resources at Axiom EPM - Kris built Axiom EPM’s employment brand from the ground up. She knows how to use limited financial resources to create something that has been instrumental in attracting talent that fits the company culture.

Monique Little, Chief People Officer at First Tech Federal Credit Union - Monique knows that the most successful organizations have highly engaged employees that consistently understand what the organization stands for. That’s why she’s teamed up with Marketing to ensure every employee message point from the recruiting stage and throughout the employment experience is connected and consistent.

Moderator: Dan Sloop, Sr. HR Business Partner at nLIGHT Corporation - Dan believes much in the business world is best expressed in terms of branding, marketing, and sales. In his experience, attracting and retaining top people at an engineering firm is essentially similar to developing and selling products to customers at record labels, software companies, and manufacturing firms.

Who Should Attend? This is an ideal session for anyone who works in Human Resources or in Marketing. Better yet? Come together and learn about the power of teaming up. This is a topic that’s important regardless of your organization’s size.