The MAC

In this seminar, we’ll be doing brand discovery in a small-group setting. You’ll bounce ideas off of each other and give each other feedback. I’ll follow up with each of you by phone two weeks afterwards, and tell you what I think your next three marketing moves ought to be. Facilitated by Janet Hager of Tinfish Initiatives.

Over the last 50 years the business environment has become more complex. The old paradigm of simply using fixed measures that predictably control outcomes is failing to produce the results they once did. New forces beyond the efficient flow of activity are becoming more significant.

PANELISTS: Norman Wolfe, Founder, Quantum Leaders Tom Sedory, Director of IT & Sustainability, Nike Danielle Forsyth, CEO & Co-Founder, Thetus Corporation Renee Spears, President & Founder, Rose City Mortgage David Garnand, Executive Director, College Housing NW

The new emerging paradigm moves us from a mechanistic orientation to one that views the organization as a living organism. This paradigm views organizations as an integral part of an eco-system, where purpose, meaning and relationships are important key drivers of success. These organizations are dynamic, responsive to ever-changing conditions, transparent and make a positive impact. Like newly planted seeds, a new paradigm needs soil to be nurtured and grown in. Portland’s unique culture provides the nutrients to make this the perfect location for companies to lead the way to a new world of business.

Attend this event to learn more about: Different strategies used by local companies who are exploring the shift to the new paradigm
How companies measure progress in strengthening relationships to customers, employees, and the environment Ways to leverage Portland’s unique culture to benefit your business