Create online presence and support for technical products using video for web as a primary vehicle. This webinar will present ideas for creating, promoting and optimizing online videos for training, sales, and technical support of products. Video for the web fits especially well with products that require set up, calibration and regular maintenance such as laboratory instruments, equipment, and industrial products with technical applications.

Vinnie Martorano with Sheldon MFG. will be presenting a case study on Sheldon's latest product launch the 3552 CO2 Incubator. Challenged with supporting and educating a worldwide dealer network, Sheldon MFG began using video to train and promote their line of laboratory incubators, ovens, and chambers. Using video Sheldon was able to launch the 3552 into the global marketplace quickly and clearly. Mr. Martorano will elaborate on the chosen content, format and results seen thus far in this latest product release.