Portland’s premier social media and search engine marketing conference will offer attendees the newest in strategy and technological advancements.

This full-day conference will cover a variety of topics, including: social media strategy, search engine optimization (SEO), pay-per-click (PPC) fundamentals, local search, Web analytics and future trends. A reception with hosted wine and beer for attendees will follow the conference.

Hosted by SEMpdx (a Portland-based, non-profit dedicated to nurturing the development of the search engine marketing industry in the greater northwest), ten percent of the event proceeds will benefit the Oregon Humane Society.

Join Colleen Wright of the Search Engine Academy Northwest as she teaches the latest search engine marketing tips and tactics. In this 2-day course you will learn the essentials of getting your website indexed appropriately and quickly.

Join Colleen Wright of the Search Engine Academy Northwest as she teaches the latest search engine marketing tips and tactics. In this 3-day course you will learn advanced strategies to capture your target market through the power of the search engines and the strength of compelling content.

What is a QR code and how can you take advantage of this new marketing tool? In this four hour class, QR Code expert Daryl Welch will answer your questions and give you hands-on training. Starting with a very brief background in the history of QR Codes, you will get right into the thick of everyday uses for QR Codes and how you can integrate QR codes into your marketing strategy today.

This class offers: 1. Hands-on labs in scanning codes (don’t forget to bring your smart phone) 2. QR Code Creation 3. Practical uses for QR Codes 4. Examining best and worst real live examples

Bring your laptop and your smartphone and learn how to set up and implement QR Codes for your business in four short hours.

Social Media has become a very important piece of the Internet Marketing puzzle; yet, it can be intimidating to get traction. In this six-hour class, Colleen Wright of Search Engine Academy Northwest will walk you through some critical components needed to create a successful Social Media campaign for your business.

Bring your lunch and your computer and let's learn about:

What social media marketing is and how it can help you grow your business

Developing Goals and Strategies for your Social Media Campaign

Working hands on with the big three platforms: LinkedIn, Facebook and Twitter

More Specifically:

Facebook

• Create a Business Page
• Learn About Facebook Advertising
• Set up an RSS Feed from your Blog

LinkedIn

• Create a Company Page
• Customize your Profile
• Maximizing LinkedIn Groups

Twitter

• Understand the Lingo
• Customize your page
• Learn about the tools

And more!

Join Colleen Wright on April 19th and let her help you demystify social media with strategies and tactics that will help you streamline and leverage social media for your business.

Prerequisite: Please bring your laptop to class with you.

There’s a new web of structured data that is increasingly being used by the search engines and social media networks.

Find out how you can tap into structured data and Schema.org to express facts about your site and business. You may even score some of the valuable ‘rich snippets’ that Google and Bing are showing more frequently.

http://www.sempdx.org/sempdx-events/sept-2012-structured-data-schema/

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Search Engine Marketing Professionals of Portland (SEMpdx) is a non-profit that was created to help both local SEM professionals and area businesses.