The paradigm of developing a new product in an internal R&D department has been changed to a more flexible and open way through Open Innovation (OI). With continuous increase in the rate of expenditure in R&D outpacing the rate of sales and the market pressure demanding shorter New Product Development (NPD) Life Cycle, increased revenue and consistent market growth, big companies like Procter and Gamble and others had to adopt new paradigms for their R&D and business strategy. Which they accomplished by means of OI, increasing the inflow of new ideas and boosting business by licensing their own non-utilized IP. With the advent of internet in the 80’s and its massive adoption during the 90’s leading to a consequent globalization in an information age and a shift towards social network and web 2.0, Small and Medium Enterprises (SME) are also looking for ways to capitalize in the power of global knowledge through the adoption of OI. The shift in paradigm through OI from in-house R&D to a broader approach enables companies to explore and exploit the untapped universal knowledge available globally (inbound) and also profit from internal not used knowledge/IP and products (outbound).

The Oregon Chapter of the Product Development and Management Association (PDMA) invites you to its July Learning and Networking Event. At this event, experienced professionals will discuss the state of and the trends of Open Innovation in corporations and how it is reshaping the battle ground and leveraging competitiveness. By attending this event, you will learn “What” and “How” successful corporations are facing the challenges of transitioning and implementing an Open Model which can give you good insights on “Why”, “What” and “How” to leverage OI in your business.

Based on attendee feedback, we will have two networking sessions – one before the discussion begins (5:30-6:00) and one after the discussion ends (7:30-8:00).

A special thanks to the Oregon Technology Business Center (OTBC) for hosting this event.

Moderator: TBD Panelists: Antonie Jetter, Professor at PSU’s Engineering and Technology Management Department Peter Fornell, Director of Engineering, Consumer TelePresence BU, Cisco Systems, Inc Shimon Shmueli, Founder & Partner at Touch360, Adjunct Professor at PSU’s Engineering and Technology Management Department.