For this month's meetup, Jack Horne will present on integrating R with Excel in the context of market research.

Jack is interested in the possibility of holding instructional R sessions; let him know if you might like to attend!

This meetup will be at Simple, to whom we extend our thanks for hosting.

Talk Description:

Market research simulators are often delivered using Microsoft Excel. While this software provides an enormous range of functionality, especially when combined with Visual Basic, sometimes it is not enough given either large amounts of data or specific algorithmic needs. The power of R to rapidly process large data sets and to go well beyond the mathematical capabilities of Excel can be leveraged into Excel-based simulators through RExcel.

Speaker Bio:

Jack Horne is a vice president in the Marketing Sciences Group. He has worked as an applied statistician for more than 20 years in fields as diverse as technology and communications; financial services; healthcare and drug development; biochemistry and sensory perception of foods; and consumer packaged goods.