While the need to understand the customer’s requirements is widely acknowledged, too many development efforts suffer from problems with the requirements. A common mistake includes capturing what the customer asks for at a high level, without really understanding the customer need and use model for the product. Many product failures can be attributed to not having a full understanding of what creates value for the customer. Fully understanding what customers value will make the product development process more productive and increase the likelihood of customer success and satisfaction.

The Oregon Chapter of the Product Development and Management Association (PDMA) invites you to its January Learning and Networking Event. At this event, experienced professionals will discuss their experiences with understanding customer requirements, how to best understand their underlying need, what approaches work best for collaborating with the customer in creating requirements, and common mistakes to avoid.

A special thanks to the Oregon Technology Business Center (OTBC) for hosting this event.

Moderator: To be announced

Panelists

Chris Dennis – Managing Director, Steaming Kettle Consulting

Leo Frishberg – Product Design Manager, Intel

Albrech Enders – Owner and Principal at endersgroup

$20 on-line registration prior to the event

$25 at the door

A discount is available for PDMA members

Click on the website address above to register for this event