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Someone get the Fabreeze, because your idea STINKS!

A softer way of putting that is your idea has a hole in it somewhere. You should identify the holes in the boat before launching your transatlantic journey.

Forget your solution and run your first experiment by talking to customers and validating that they have the problem you think they have.

Learn the importance of Customer Development and why talking to customers is step one for any new idea, product, or service. After a brief intro to Lean and my personal story, we will set up your first problem/customer statement and conduct your first experiment using the Validation Board. Part of this class will be "out of the building" as we do in our Lean workshops.

We will cover the following in the this session. - Brief into to Lean and why it is valuable - Complete run-through of Validation Board (as this will be the basis of all experiments) - How to turn assumptions into experiments - Types of minimal viable products to build - What features do my customers want (setting up experiments for team) - Customer development tactics and exercises to implement - Case study of real life implementation and business model

About Adam Berk Entrepreneurial Science, Lean Startup Machine

I am the Global Director of Entrepreneurial Science at Lean Startup Machine. I have the great pleasure of travelling around the world to teach entrepreneurs about Lean methodologies. I have helped over 100 teams of entrepreneurs in Istanbul, Silicon Valley, NYC, Seattle, Vancouver, Montreal, and at The University of Florida, Microsoft, AOL, NewsInternational, etc.

Standing on the shoulders of giants like Eric Ries, Steve Blank, Patrick Vlaskovits and others, we have distilled the Lean methodology into actionable, sequential steps. I really enjoy teaching early stage companies how to identify their riskiest assumptions and test them using our own proprietary tool, the Validation Board. I wish I could have taken this class when I built my first startup, neighborrow.com and I used the methods I teach in my current app for wedding photos - where I validated the solution and had paying customers before I wrote a line of code.

NEXT is a complete hands-on program for developing and validating your business idea based on a comprehensive curriculum rooted in Steve Blank's Customer Development methodology, built around in-person interactions with potential customers and delivered by our accredited NEXT instructor - Tim Clark.

What you will learn: how to generate assumptions to validate about your assumed customer's needs, motivations and their behaviors; how to find and reach out to people for interviews that match your assumed customer segments; how to define experiments that validate or invalidate assumptions you have about your business model; how to develop your own customer discovery interview plan; how to conduct effective customer discovery interviews; and how to turn customer feedback into real insight.

• Week 1, The Art of Customer Discovery, June 19th 6:00pm to 9:00pm
• Week 2, Opportunity Assessment, June 26th 6:00pm to 9:00pm
• Week 3, Team Presentations, July 3rd 6:00pm to 9:00pm
• Week 4, Team Presentations, July 10th 6:00pm to 9:00pm
• Week 5, NEXT Final Presentations, July 17th 6:00pm to 9:00pm

Grab your co-founders and enroll today!