DESIGNSPEAKS exists to explore design within the multidisciplinary: architecture, brand, communications, experience, film, fashion, graphic, industrial. We establish an interface within the context of real life, supporting the most compelling regional voices in design, and talk through to the heart of the practice.

PEAK PERFORMANCE Data, Design, and Driving the Future October 8, 2015 7 to 9 pm / 52 Limited Moderated by Tony Thacker

Tony Thacker is a longtime auto industry authority, author and book publisher based in Los Angeles. Most recently, Tony was Executive Director of the World of Speed, an educational motorsports-themed museum, in Wilsonville. He served as executive director of the Wally Parks NHRA Motorsports Museum in Pomona and the marketing director for the famed SO-CAL Speed Shop for 10 years.

Led by the enigmatic Tony Thacker, consider this a glimpse into a not-so-distant future of driverless cars negotiating rush hour traffic and carless drivers using augmented reality.

We’ll trace the path of Salem-based Nick McMillen from passionate video gamer to professional racecar driver and learn how the virtual and augmented training environments being pioneered by Keith Maher in Hillsboro give drivers like McMillen an edge on the track.

Then we'll take on engineering feats from self-driving trucks to land speed motorcycle design with Daimler Trucks North America's former vehicle dynamics manager Matt Markstaller and contemplate the future of automotive design with Aaron Pizzuti, a former design manager at Chrysler. From Pikes Peak to peak performance, where is technology taking us and who exactly is in the driver's seat?

Doors open at 6 pm. Come early for food, drinks and virtual reality demos. Your ticket includes the presentation, dinner, hosted bar, and a limited edition poster.

With Panelists:

Keith Maher is a leading authority in automotive simulation - from programming to podiums, he provides custom simulation solutions to automotive problems. With 22 years in high technology and a motorsports obsession, he founded Maher Solutions, LLC to help people in the automotive industry achieve their goals through simulation.

Matt Markstaller is a mechanical engineer who has worked in various capacities for Daimler Trucks North America for 27 years. He designed and built numerous prototype vehicles including Pikes Peak Hill Climb trucks, test facilities, and wind tunnels. By night, he designs and builds vehicles from open road racers to Bonneville record streamliners.

Nick McMillen is a professional racing driver for Nissan. Born in Salem, he took an unconventional path to professional driving by winning the 2013 GT Academy, an international virtual-to-reality contest that allows the best Gran Turismo players to compete for the opportunity to become professional drivers. He won the Dubai 24 and Silverstone in 2014.

Aaron Pizzuti is a designer specializing in automotive, footwear and consumer product design and creative direction. Following a life long passion for both automobiles and art, he spent nine years at Chrysler as design manager and senior product designer. He's currently Creative Director at Under Armour in Portland.

Interested in the way ISO 26262 will affect automotive electronic design and compliance? Or how this standard might impact other industries, such as the semiconductor market? Listen what the experts have to say.

Third Annual Portland State Univ. (PSU) Systems Engineering Forum Date: Thursday, Jan. 21, 2016 Time: 5:30pm (registration); 6pm (panel discussion); 7pm (networking) with drinks/snacks hosted by Jama Software Location: Jama Software, 135 SW Taylor St #200, Portland, OR 97204 Parking: Close to MAX line (Yamhill District Stop); several public parking garages RSVP: Forum is free to all technical professionals but limited to 100 participants. Please RSVP via Eventbite.

Description: ISO 26262 addresses the needs for an automotive-specific standard that deals with the functional safety of hardware-software electrical/electronic/programmable safety critical systems. In alignment with good system engineering practices, ISO 26262 uses a system of steps to manage functional safety and regulate product development throughout the lifecycle on today’s hardware and software integrated systems. Specifically, this standard details how to assign an acceptable risk level to a system or component and document the overall testing process.

What impact will this standard have on automotive electronic design, V&V and testing? What new tools might be needed for safety requirements tractability and risk management? How will compliance be handled? Will this standard set a precedence and framework – especially for simulation lifecycle management and V&V flows – for other industries such as the semiconductor market? These are some of the questions that a panel of experts will address from a tool vendor, designer, V&V engineer and end user point of viewpoints. Please join us for a lively discussion followed by a networking session with drinks and snacks.

Panelist: Bill Chown, CIO INCOSE and Product Director, System-Level Engineering, Mentor Graphics Derwyn Harris, Jama Software Co-Founder and Product Manager Mike Bucala, Lead Engineer – Vehicle Systems Quality, Daimler Trucks NA Ryan Slaugh, Project Engineer, Pacific NW Laboratories (PNNL) John Blyler (Moderator), JB Systems

Magnus Feuer, Head System Architect at Jaguar Land Rover's Open Software Technology Center (JLR OSTC) will be leading the Erlang & Elixir Meetup tonight.

Magnus will describe how his team is building the next generation of connected vehicles and the role that Erlang plays in making that possible.

Learn more about the technology project that's driving this here: https://github.com/PDXostc/rvi_core

We will also get a tour of the incubator.

Watch this space! More details to come!

About The Open Software Technology Center: https://www.jlrtechincubator.com/content/about-ostc

Jaguar Land Rover (JLR) is more than a car company. In Portland, Oregon we operate the Open Software Technology Center (OSTC), where JLR Engineers take ideas and put them into the next generation of Jaguars and Land Rovers.

A unique state-of-the-art facility, the OSTC focuses on In-Vehicle Infotainment (IVI). Technology is a major driver of cars and the User Experience (UX), and the OSTC strengthens JLR’s technology focus through software development. Staffed by world-class technology innovators, connected and collaborating with the best minds worldwide, we strive to be the place where innovative consumer electronics become automotive grade.

We’re an important contributor to the Portland community, positively impacting local economic growth, bringing tech jobs to Portland and the automotive/transportation sector in Oregon. A good corporate neighbor in the Pearl District/Downtown, the OSTC supports local events and outreach programs to local education.

We also oversee the Tech Incubator, giving entrepreneurs the opportunity to develop their innovative new products and services with seed funding, space to work, and the support of JLR engineers and industry professionals.

• Steve Peters
• [email protected]

SEMI Pacific Northwest Chapter invites you to join the industry experts for the discussion on "The Age of Automotive Electronics".

The automobile electronics is rapidly growing and is driving new chip demand. The semiconductor industry and car companies are changing the driving experience (with Electric Cars, Autonomous Cars (self-driving cars), Advanced Driver Assist (ADAS), In-Vehicle Infotainment, Electronic Design Automation, Connected Cars, Embedded Software, Smart Streets, Smart Stoplights, etc.

Come join us as industry experts from Drive Oregon, Gartner, Intel and Mentor Graphics explore what this means from their company's perspective and how this shapes the future of the automotive electronics industry.

SEMI Pacific Northwest Breakfast Forum is a great opportunity to network with your colleagues and meet other local industry executives.

You do not want to miss this event!

Matt Pfaffenbach, the Director of Telematics at Daimler Trucks North America, will discuss how tractor-trailers are becoming a part of our connected world and the overarching implications this has on transportation as a whole.

“WE’RE MOVING INTO the age of the connected vehicle. And as excited as we might be to have cars that play our ’90s alternative rock Spotify playlists and let us send text messages via voice control, such things are frivolous compared to the safety and efficiency benefits that come when you wire up tractor trailers.” – Wired Magazine