[Free] ​Master the art and science of building the right thing by using market, customer & user discovery techniques used at Meta, AWS, Booz Allen, Disney, New Relic, and more, from the team at ProductTheory.io.

​Product discovery is where great products are born - it's the systematic process of understanding what your market truly needs before you commit resources to building it. We'll explore research methodologies, customer interview techniques, and validation frameworks that reveal genuine insights. Companies with strong discovery programs see nearly 2x ROI. You'll gain practical skills for conducting meaningful customer conversations, interpreting feedback accurately, and translating insights into confident product decisions.

You'll also learn the art of product storytelling for your pitch deck, positioning, sales, marketing and stakeholder alignment.

​ProductTheory.io workshop series at Kiln: ​There’s one challenge all founders have in common, especially in 2025. It’s achieving product market fit.

​This free workshop series at Kiln is based on ProductTheory’s celebrated Product-Market Fit Canvas: a framework for ensuring smart, data-driven product development and market strategy.

​Open to both Kiln members and the broader entrepreneurial community. Non-members get a free day pass to Kiln with their participation.

​Why This Series Matters: Dr. Ali Maaxa brings 20 years of experience from Big Tech innovation teams to zero-to-one product launches. Her frameworks have supported successful launches for AWS, Recreation.gov, and numerous startups navigating the path from concept to revenue. These sessions offer practical, field-tested approaches to the challenges every founder faces.

​Open to both Kiln members and the broader entrepreneurial community. Your success strengthens the entire ecosystem.