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Solutions Thinking for Product Managers

McMenamins Kennedy School
5736 N.E. 33rd Ave.
Portland, OR 97211, US (map)
Public WiFi

Parsons Room



Product managers and product teams face unprecedented challenges as business environments and product ecosystems become increasingly complex and unpredictable.

Customers have tremendous freedom to choose among competing products, and user experience has become a big factor in many purchase decisions. Time-to-market pressure is unrelenting, while product complexity and technical challenges keep increasing. In this environment, businesses must offer solutions that solve the right problem for the right consumer at the right time and the right price.

Solutions Thinking offers a fresh look at how to develop holistic solutions for customer problems. Solutions Thinking helps teams balance business, usage, and technology to create a compelling and sustainable set of products and services to meet the customer’s current and future needs. Solutions Thinking helps teams go from opportunities to solutions using a value-driven approach, and works with traditional, Agile, and hybrid development life cycles.

Many teams just focus on making products when they should be thinking about developing solutions. Solutions Thinking blends a unique collection of proven industry models into a coherent methodology for solution development. The approach is specifically designed to work in complex environments.

Who typically attends? Product managers, Product owners, product planners, product marketing, architects, designers, product engineers, and others working on holistic solution discovery, definition, design, and delivery.