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Discount Through Sunday! Contemporary Data Modeling with Advanced Topics - All Day Training with DAMA PDX

Montgomery Park
2701 NW Vaughn Street
Portland, Oregon 97210, US (map)



Get a full day of local data training. Register by midnight Sunday September 11th for early bird discounts. Student discount also available. See below for Details

Your local Data Management chapter has been putting on an annual data learning day for more than 10 years!
Breakfast and lunch provided.
More information and registration at www.damapdx.org

We will also be drawing for 2 free passes to Data Modeling Zone coming to Portland in October http://datamodelingzone.com/. An over $1500 value!


We live in a world of Big Data, trying to make sense of it to deliver Business Intelligence. We have the promise of NOSQL and Applied Data Science to deliver some solutions. In dealing with today's challenges we need some new and different ways of thinking. Do we still need Conceptual models? How do they continue to benefit us? What are the limitations of relational models, and how do we overcome them? What are the best strategies for preparing and presenting data model diagrams to support meaningful conversations with our business partners? How do our data modeling tools help? How is the data warehouse environment evolving? Are we beyond dimensional models? How do we work with NOSQL tools and schema-less databases? Do these environments still need data modeling? What is a Data Lake and how do we manage it?

Dr. Gordon Everest will explore these questions and provide some insight for dealing with issues surrounding the role of data modeling in the world we live in today. His presentation will provide some new strategies and approaches. His presentations are always lively and will challenge our thinking.


  • DATA MODELING – Beyond the basics, and beyond relational
  • NORMALIZATION – Myths. The biggest problem with ER/Relational/Object modeling.

Includes (but not limited to):

  • Architecture of the Operational environment – ODS, staging (ETL), where is data cleansing?
  • Dimensional modeling, fact and dimension tables, cube, star schema and snowflake ◦Fact tables and dimension tables - should they be normalized?
  • Business Intelligence (BI), Analytics, data mining, OLAP
  • And now the "Data Lake" (from Bill Inmon) or perhaps a "Data Swamp"!
  • NOSQL – rationale and motivation, Schema-less or "schema on read"? ◦Type of Tools: Key value pair, multi-column, (directed?) graph, "document" (XML…)
  • Data modeling in a NOSQL environment. Do we still need data modelers?
  • Emerging role of the data analyst/scientist


Dr. Gordon C. Everest is Professor Emeritus of MIS and Data Management in the Carlson School of Management at the University of Minnesota. He is actively engaged in the world of data modeling and data management, speaking to computer professional societies and consulting with large and small organizations. Early retirement has allowed him to focus on helping organizations improve their understanding and approach to data modeling. He continues to teach a course in advanced data modeling at the University of Minnesota. It is fully online and available to working professionals as well as students. (http://geverest.umn.edu). He is an astute observer and interpreter of developments and trends in information technology, data management, and particularly business data modeling.


Costs cover breakfast, lunch, facility rental and speaker travel costs. See our damapdx.org site for current list of corporate members.

Early Bird Registration (Before Midnight Sunday Sept 11th)

  • $99 DAMA PDX Members and Employees of DAMA PDX Corporate Members
  • $129 Non-Members
  • $59 Students (with valid student id)

Regular Registration (Starting Monday Sept 12th)

  • $129 DAMA PDX Members & Employees of DAMA PDX Corporate Members
  • $149 Non-Members
  • $79 Students (with valid student id)

About DAMA Portland

The DAMA Portland Chapter is dedicated to delivering thought provoking data-centric presentations that will make you more successful in your job.

The Portland Metro Chapter of the Data Administration Management Association has been serving the Portland data community since 1984. We are a not-for-profit, vendor independent, professional association dedicated to advancing the concepts and practices of enterprise information and data resource management. Our primary purpose is to promote the understanding, development and practice of managing data, information and knowledge resources as key enterprise assets.

Upcoming DAMA PDX Events

Upcoming DAMA PDX Metro Events
Free to DAMA Members and Employees of DAMA PDX Corporate Members

  • October: "Influencing Business Partners" with May Loomis
  • November: "The T-Shaped Data Professional – Achieving Data Management Goals by Other Means" with Alec Sharp (Clariteq Systems Consulting)
  • January 2017: "Advanced Data Visualization" with Amit P. Manghani