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  <div class="vevent h-event"> <h1 class="summary p-name">Dust Off Your Brand Strategy</h1> <div class='date'><time class="dtstart dt-start" title="2016-06-21T17:30:00" datetime="2016-06-21T17:30:00">Tuesday, June 21, 2016 from 5:30</time>–<time class="dtend dt-end" title="2016-06-21T19:30:00" datetime="2016-06-21T19:30:00">7:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202394847'><span class='fn org p-name'>Jama Software (New Office)</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">135 SW Taylor Suite 200</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">Oregon</span> <span class="postal-code p-postal-code">97204</span> <div class="country-name p-country-name">United States</div> (<a href='https://maps.google.com/maps?q=135%20SW%20Taylor%20Suite%20200,%20Portland%20Oregon%2097204%20United%20States'>map</a>) </div> </div> <div class="description p-description"> <p>Nearly every marketer has been through a rigorous brand or rebrand exercise. We invest hours, weeks, and months conducting interviews, brainstorming which car or dog breeed or luxury brand we relate to most closely. Posters and detailed pwer points are made and distributed and the work pays off, for a while...</p> <p>Frequent use fades into a quick glance and, after a few months have passed, the posters end up out of sight and out of mind. Despite the time and effort invested, everyone goes back to their off-brand routines and inconsistency creeps back.</p> <p>Join the TAO Marketing Committee as we host a panel of brand strategy experts and cover practical ways to keep the momentum going long after your branding project is complete.</p> <p>On Tuesday, June 21st a panel of Oregon's tech marketing leaders who will share real-world stories and advice from the school of hard knocks. All attendees are encouraged to engage in the conversation, share experiences, and seek answers to their questions in this interactive event.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="https://www.techoregon.org/events/dust-your-brand-strategy">Website</a></li> </ul> </div>