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Learn about Advanced Data Visualization - Data Management PDX March Chapter Meeting

Standard Insurance Center Auditorium
900 SW 5th Avenue
Portland, Oregon 97204, United States (map)

(Take escalator to the 4th street level, Classrooms 1-4 are behind the café on the 4th street level)



After a review of our previous meeting about the basics of Data Visualization (Dec. 2012) we will explore some of the more complex issues of expressing complex business behavior in graphic form. You do not need to have attended the basics presentation to get value from this advanced presentation.

Included in this session are the five basic chart types, along with topics of normalization and the importance of context. We will then look at more advanced concepts for the expression of metrics (such as cartograms, step functions, metrics which go negative, non-linear scales, and lineage charts). We will discuss the importance of understanding volatility in a metric, and the expression of uncertainty and ambiguity.

Rankings can be misleading; we will show how. Tree maps are useful, but heat maps can be dangerous. We may look at using scatter diagrams to evaluate the correlation of market indexes. If we have time, we will look at the expression of non-metric ideas, including VENN diagrams.

About the Speaker

Michael Scofield, M.B.A. is an Asst. Professor of Health Informatics at Loma Linda University. His experience includes banking, manufacturing, higher education, and software development. For the past 17 years he has spoken widely to professional audiences around the U.S., Canada, and Australia and the U.K. on topics of data management, data visualization, data quality assessment, and data acquisition.

Michael has spoken several times for the Portland DAMA chapter, and before 23 other DAMA chapters around the country. He has numerous articles published on these same topics, particularly on data quality assessment.


  • 8:30 - 9:00 am - Sign In
  • 9:00 - 10:15 am - Presentation
  • 10:15 - 10:30 am - Break, Chapter Announcements
  • 10:30 - 11:30 am - Presentation continued


  • Covers refreshments and speaker travel costs.
  • Free for Members and Employees of corporate members!
  • $15 for Non-Members
  • $5 for Students with valid student ID
  • See our corporate members list at damapdx.org

About DAMA Portland

The Portland Metro Chapter of the Data Administration Management Association has served the Portland data community since 1984.

We are a not-for-profit, vendor independent, professional association dedicated to advancing the concepts and practices of enterprise information and data resource management. Our primary purpose is to promote the understanding, development and practice of managing data, information and knowledge resources as key enterprise assets.

Upcoming Chapter Meetings

  • April: "The Vital Role Data Managers in E –Discovery and Information Governance" with Mike Hamilton & Nancy Patton (Exterro) at Cambia/Regence
  • May: "Agile Development and Data Management" with Michele Goetz (Forrester Research) at The Standard