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The Future of Marketing + IT Partnerships

Jama Software
1060 Nw 9th Ave
Portland, OR 97209, US (map)
Public WiFi

Access Notes

If door is locked, ring the doorbell.



The TAO Tech Leadership + Marketing Communities are bridging the IT/Marketing divide this October.

It is crucial for modern businesses that IT and Marketing teams have a highly functional and communicative relationship. Join us October 28th, for The Future of Marketing and IT Partnerships, where marketing and IT professionals will show how to effectively to work together. This is a panel you will not want to miss!

This panel discussion will answer questions such as: -In communicating with your IT team, how do you effectively communicate a project's end goal? -How do you help your team understand the IT team's blockers and distill down the essential functions of potential technological tools? -What are the best tools to educate yourself on the development and operations processes? -In communicating with your Marketing team, how do technologists translate complex technical problems into layman's terms? -How do you help marketing understand the best use of your time in order to stay on-time and on-budget -How do you build trust between your Marketing team while not overcommitting your resources?

Panelists Steve McCallion, Chief Member Officer and Creative Director, ZOOM+ Steve is responsible for all member experiences, member acquisition, and the ZOOM+ brand. Steve served as President of Chrome Industries 2011-2014. He also served at Ziba Design 1993-2011, where he was Executive Creative Director 2006-2011. Steve received his Master's Degree in Architecture at Columbia University in 1989.

David Kohel, Chief Technology Officer, ZOOM+ David is the technology leader for ZOOM+. David directed product and technology strategy and delivery for all Nike digital brand experiences from 2010-2015, including web, mobile, and platforms. He was the organizational leader for product management, architecture, and engineering with direct ownership of 200+ online experiences and 5 mobile applications. Prior to Nike, David was Director of Product Management for Kroger/Fred Meyer Jewelers from 2002-2010 where he rebuilt the order management and supply chain processes and redesigned key supple chain systems.

Moderator Kerry McClenahan, Founder and CEO, McClenahan Bruer (McBru) McClenahan Bruer (McBru) is a Portland, Oregon-based tech B2B marketing agency whose clients range from start-ups to multi-billion dollar companies across industries as diverse as semiconductors, storage and enterprise software. McBru drives business value for its clients via a strategic mix of creative content and communications channels that helps them win their unfair share of mind and market. Kerry serves on the board of directors of Social Venture Partners Portland, an organization comprising engaged philanthropists who invest financial, human and social capital to solve pressing community problems. Kerry holds a bachelor of science degree in organizational and mass communications from Eastern Washington University.

Event Details: When: Wednesday, October 28th Time: 5:00 - 7:00PM Where: Jama Software, 135 SW Taylor Street, #200, Portland, OR Cost: $25 Members I $45 Non-members