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Implementing a Data-Centric Strategy & Roadmap - Focus on What Really Matters

Portland State University (PSU)
1825 Southwest Broadway
Portland, OR 97201, US (map)

Smith Memorial Student Union - Room 236



The Portland Data Management user group (DAMA) is committed to thought-provoking presentations that you can apply to your work.

Data is the lifeblood of just about every organization and functional area today. As businesses struggle to come to grips with the data tsunami, it is even more critical to focus on data as an asset that directly supports business imperatives as other organizational assets do. Organizations across most industries attempt to address data opportunities (e.g. Big Data) and data challenges (e.g. data quality) to enhance business unit performance. Unfortunately however, the results of these efforts frequently fall far below expectations due to haphazard approaches. Overall, poor organizational data management (OM) capabilities are the root cause of many of these failures. This workshop will cover three lessons as illustrated in examples, which will help you to establish realistic OM plans and expectations, and help demonstrate the value of such actions to both internal and external decision makers.

Among others, you'll walk away with three takeaways:

  • That organizational thinking must change: Value-added data management practices must be considered and included as a vital part of your business 's strategy.
  • Walk before you run with data focused initiatives: Understand and implement necessary data management prerequisites as a foundation, then build upon that foundation.
  • That there are no silver bullets: Tools alone are not the answer. Specifying business requirements, business practices and data governance are almost always more important.

    Speaker Bio: Peter Aiken, Ph.D., is widely acclaimed as one of the top ten data management authorities worldwide. As a practicing data consultant, author and researcher, he has been actively performing in and studying data management for more than 30 years. Throughout his career, he has held leadership positions and consulted with more than 50 organizations in 20 countries across numerous industries, including defense, banking, healthcare, telecommunications and manufacturing. He is a highly sought-after keynote speaker and author of multiple publications, including his latest book “Monetizing Data Management”. Peter is the Founding Director of Data Blueprint, a data management consulting firm that puts organizations on the right path to leverage data for competitive advantage and operational efficiency. He is also past President of the International Data Management Association (DAMA-I).

    8:00 - 8:30 am - Sign In
    8:30 - 9:45 am - Presentation
    9:45 - 10:00 am - Break, Chapter Announcements
    10:00 - 11:00 am - Presentation continued

    Cost and Registration
    Free for DAMA Portland members!
    $15 for guests
    See the damapdx.org website for a list of corporate members