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Monday, January 5, 2015 at 3:49pm.
PDX Design Research Group
Access Notes
You'll need to check in with the Mozilla office front desk, on the third floor. The elevators lock at 6pm, but when there's an evening event scheduled, they should stay open until 7pm.
Please note: If you arrive after 7:00 pm, you will not be able to get into the building, so please plan to arrive at least a few minutes before then.
Description
Join us at the next PDX Design Research Group meeting on Wednesday, January 28th, 2015!
Rachel Shadoan, CEO and research scientist at Akashic Labs will give a talk entitled “Edge Case: Adventures in Hybrid User Research.” Big Data is certainly having a moment. Proponents promise that data will serve up answers to all of our most pressing questions. But what happens when all that data leads to a dead end? Rachel will tell the story of the data dead end that put her on the path from data science to ethnography--and where that path has led since. Through a variety of case studies featuring the blending of qualitative and quantitative research methodologies, Rachel will show where data shines, where qualitative research techniques are necessary, and how visualization can bridge the gap between the two.
Informal networking will be from 6:30 – 7:00, with Rachel’s talk to begin promptly at 7:00.
Please note: If you arrive after 7:00 pm, you will not be able to get into the building, so please plan to arrive at least a few minutes before then.