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  <div class="vevent h-event"> <h1 class="summary p-name">Best Practices in Patent Monetization - Making Your IP a Profit Center | Technology & IP Event</h1> <div class='date'><time class="dtstart dt-start" title="2015-01-21T07:30:00" datetime="2015-01-21T07:30:00">Wednesday, January 21, 2015 from 7:30</time>–<time class="dtend dt-end" title="2015-01-21T10:00:00" datetime="2015-01-21T10:00:00">10am</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202394571'><span class='fn org p-name'>Multnomah Athletic Club</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">1849 SW Salmon St.</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97205</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=1849%20SW%20Salmon%20St.,%20Portland%20OR%2097205%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Intellectual Property is a vital part of a company's value. Not only are Patent and Trademark portfolios crucial to protecting a company's intellectual property asset but they can also be a key revenue generator.</p> <p>With the large growth in IP transactions and deals, companies are now looking at creating stronger ROI from their IP portfolios. As a result, IP leaders are being held more accountable for the revenue generated from their portfolios and companies are looking for ways to monetize their patents that would otherwise sit on the shelf.</p> <p>Some companies begin their monetization process by developing their portfolios. Techniques such as brainstorming, patent mapping, core technology charting, filing decisions and continuance planning are some of the methods used to prepare for an IP monetization strategy. These steps should be completed before attempting to monetize any part of the portfolio. This seminar will explain and address these techniques.</p> <p>The seminar will also assist you in creating an IP monetization strategy that meets your business goals. This includes defensive planning.</p> <p><strong>Topics that will be addressed at the seminar:</strong></p> <p>• How to strategically build an IP Portfolio • Selection, analysis and valuation of targets and your IP portfolio • Options for monetization • Benchmarks of a strong monetization program • Limiting the risks of monetization • Defense posture and what you can do now to limit your target profile • What to do if you receive a “cease and desist or infringement letter” • Lowering legal and settlement costs</p> <p><strong>Presenters:</strong> * <strong><a href="https://www.linkedin.com/pub/steve-taylor/88/280/b3a">Steve Taylor</a></strong> , Principal, IPStrom * **<a href="https://www.linkedin.com/in/joeshallenburger">Joe Shallenburger</a>, Chief Patent Counsel, IPStrom</p> <p><strong>Who should attend?</strong> General Counsel, CTOs, VPs of Engineering and CEOs who are interested in changing their IP department from a cost center to a profit center.</p> <p><strong>Event Details:</strong> When: Wednesday, December 3, 2014 Where: The Multnomah Athletic Club, 1849 SW Salmon St, Portland, OR 97205 Time: 7:30 – 10:00 AM | 7:30 AM registration, networking, and breakfast | 8:00 AM Panels and Q&A Cost: $25 Members | $45 Nonmembers</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.techoregon.org/event?eventid=14711527575">Website</a></li> </ul> </div>