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  <div class="vevent h-event"> <h1 class="summary p-name">Considering New Markets – Geographic, Product & Industry | CEO Leadership Exchange Dinner</h1> <div class='date'><time class="dtstart dt-start" title="2014-04-08T17:30:00" datetime="2014-04-08T17:30:00">Tuesday, April 8, 2014 from 5:30</time>–<time class="dtend dt-end" title="2014-04-08T20:30:00" datetime="2014-04-08T20:30:00">8:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202394396'><span class='fn org p-name'>Andina</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">1314 NW Glisan St</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">Or</span> <span class="postal-code p-postal-code">97209</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=1314%20NW%20Glisan%20St,%20Portland%20Or%2097209%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Join us on Tuesday, April 8th for a peer-to-peer discussion and networking dinner as we explore, New Market Opportunities. This will be an interactive session and a chance to share best practices and lessons learned with others.</p> <p>Exploring new market opportunities can be unnerving for startups and large established companies – the discussion points are similar:</p> <p>Evaluating Timing - How do we know when to enter a new market? Assessing Threats: how much risk are we assuming by foregoing or delaying this opportunity? Maintaining Focus: How do we avoid losing focus in our core market? Diversifying Risk: Should we prepare the New Market “life boat”? How big does it need to be relative to our core market to be worth our while? Incremental Steps: What’s the smallest possible investment in time, money & focus we can get away with and make this a real first test? Imperfect Knowledge: How do we find out what we don’t know before entering the market? …the list goes on and on.</p> <p>Where: Andina When: April 8 at 5:30-8:30 pm How Much: $95.00 TAO Members, $125.00 Nonmembers</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.techoregon.org/event?eventid=10932119263">Website</a></li> </ul> </div>