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CHIFOO Presents: Behavior Change Systems for Healthy Living

ISITE Design
2030 NW Pettygrove Street
Portland, OR 97209, US (map)

ISITE Design - Free for CHIFOO Members, non-members $5 at the door



This panel will present the creation of Behavior Change Systems for healthy living by exploring the following three essential areas: (1) Theory—The Cognitive Psychology of Behavior Change, (2) Strategy—Systems Thinking Modeling (how you model ecosytems and values), and (3) Tactical—Examples of Behavior Change Systems (do’s/don’ts).

About the Panelists John Weiss is Executive Creative Director of WebMD Health Services, and his work is guided by purpose, passion, simplicity, beauty, innovation, and surprise. He is responsible for crafting online experiences that change behavior and ultimately improve lives. John oversees all aspects of design across digital and traditional mediums within the organization. With over 13 years of experience in interactive and experience design, John has built and led high performing design teams as the Director of Experience Design at Waggener Edstrom, and Experience Director at Ascentium. Through smart design that empowered their audience and strengthened their brand, he has designed compelling work for clients such as BMW, Microsoft, U.S. Air Force, T-Mobile, Subaru, Amazon, Motorola, GE, Disney, Honda, and Intel. John founded FiveEdge Media in 2003, a Portland/Seattle-based Experience Design agency that conceived, prototyped, and designed innovative visually compelling application and experience designs with great attention to detail for over 28 clients which led to a successful acquisition in 2008. John is deeply passionate about creating authentic experiences that are truly meaningful—experiences that are rooted in elegant design, built with innovative technology, and create lasting relationships and shape the future.

Katey Deeney is Director of Experience Design at WebMD Health Services, and she has almost 15 years of experience designing effective, delightful solutions to complex user challenges. She has researched, evaluated, and designed mobile, software, and web interactions for brands including Microsoft, Boeing, Amazon, and T-mobile. Her professional knowledge is complemented by advanced academic work; she earned her MFA from Savannah College of Art and Design and her MS from the University of Washington. As an educator, Katey has taught both design studios and lecture courses to graduate and undergraduate students. In addition, she has guest lectured for courses at the University of Washington in several academic departments, including the Information School, Human Centered Design & Engineering, and Communication in Digital Media.

Aaron Wasler is the Creative Director at WebMD and a multi-faceted designer whose work encompasses strategy, design, and technology. His projects have included the design of brand identity, catalogs, packaging, environments, exhibitions, interactive installations, websites, and user interfaces. Prior to joining WebMD, Aaron enjoyed various positions such as Design Director, SVP of Branding & Creative, Senior Art Director, and Senior Information Architect. Aaron has successfully built and led multi-disciplinary teams of varying sizes while creating award-winning work in a variety of design disciplines. During the last 15 years of his design practice and while working as a design educator, Aaron has developed new and innovative design research and methodologies. Most of all, Aaron is a passionate storyteller who truly believes in design thinking and the power of design to both inspire and inform. Aaron holds an MFA in Graphic Design from Maryland Institute College of Art and a BA in Design from Brigham Young University.