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PDMA: Product Management Challenges in the Transition to Agile

OTBC (Oregon Technology Business Center)
8305 Southwest Creekside Place
Beaverton, Oregon 97008, US (map)
Public WiFi



March PDMA Learning and Networking Event

If your development has started to embrace Agile methods, you’ll quickly notice the team is acting strangely. All of a sudden an MRD becomes a “backlog”, software releases become “sprints”, requirements become “user stories” and new languages such as “estimating poker” and “fist to five” start creeping into meetings.

A successful transition also requires that Product Management behaves differently to leverage the benefits of Agile. During this transition, Product Management can either become the hero that helps Agile to shine as a serious business tool, or a villain that drives Agile deep into the dark corners of development.

We’ll discuss some of the following specific challenges the Product Managers often experience in this transition among others: - Converting visions to backlogs - Driving and reporting roadmaps in Agile - Working with Product Owners… or being a Product Owner - PM’s role in iteration and release planning

The Oregon Chapter of the Product Development and Management Association (PDMA) invites you to its March Learning and Networking Event. At this event, experienced professionals will share their experiences with transitions to Agile and offer specific tactics to make your transition successful. They will then lead a vigorous discussion based on Q&A from the audience.

A special thanks to the Oregon Technology Business Center (OTBC) for hosting this event.


  • Tony Aiello, Consulting Vision Engineer, Machine Vision Consulting

  • Dorian Simpson, Managing Partner, Planning Innovations

  • Miki Tokola, Managing Partner, Micom Consulting

Date, Time, and Cost

  • Tuesday, March 27, 2012, 5:30-8:00 PM
  • $20 on-line registration prior to the event
  • $25 at the door
  • To register for this event, click on the website address above
  • A discount is available for PDMA members

The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. The Oregon chapter's mission is to help local professionals and organizations to identify, develop, and launch more innovative and profitable products and services through cross-industry collaboration, thought leadership, and the sharing of best practices and practical knowledge. For more information about the Oregon Chapter of the PDMA, please contact:

Miki Tokola, Chapter President

[email protected]