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  <div class="vevent h-event"> <h1 class="summary p-name">Measuring the ROI of Your Marketing Efforts- From Traditional to Digital</h1> <div class='date'><time class="dtstart dt-start" title="2012-03-06T17:30:00" datetime="2012-03-06T17:30:00">Tuesday, March 6, 2012 from 5:30</time>–<time class="dtend dt-end" title="2012-03-06T19:00:00" datetime="2012-03-06T19:00:00">7pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202390327'><span class='fn org p-name'>Living Room Theaters</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">341 Sw 10th Ave</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">Oregon</span> <span class="postal-code p-postal-code">97205</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=341%20Sw%2010th%20Ave,%20Portland%20Oregon%2097205%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Social media is here to stay. Ask anyone in marketing — it’s becoming a bigger part of everyone’s department. No matter where any company is in their adoption timeline, they are all asking basic questions about metrics, ROI and long-term strategy.</p> <p>Chris Murphy, Director of Brand Communications and Digital Marketing for adidas, has learned some valuable lessons about measurements and ROI through initiatives both successful, and less so. He will be discussing those lessons and how they’re informing future adidas efforts in the social space.</p> <p>Plan now to attend this exciting Professional Development event! Dinner begins at 5:30 p.m. followed by the presentation from 6-7 p.m.</p> <p>Chris Murphy, Head of Digital Marketing, adidas US</p> <p>Chris has been with adidas for five years, starting in the eCommerce group as a consultant, moving into Digital Marketing where he led that team for three years, and now as the Director of Brand Communications and Digital Marketing. He has held both global and regional management positions while at adidas. Chris began his career in Digital Marketing in 1998 with a small .com start-up in Hood River, OR. In 2001, he began consulting online retailers and agencies on website development and online selling tools. In 2003, he returned to school at the University of Oregon to receive his MBA in Sports Business. Chris currently lives in Portland, Oregon with his wife, Hilary, daughter, Lydia, Labrador Retriever, Lily, and his bicycles.</p> <p>Chris and his teams have received a number of industry awards, including being named a viral video finalist at the 2006 Cannes Festival, the 2007 Best Use of Mobile Marketing Cross-Media Integration award from the Mobile Marketing Association, the 2008 Overall Excellence Award from the Mobile Marketing Association, and a top 100 ranking by Vitrue as a most social brand in 2009 and 2010. During his time at the Head of Digital Marketing, adidas received more Facebook Case Studies than any other brand. Additionally, Chris has been a speaker at iMedia Brand Summit, ad:tech, the Mobile Marketing Association Forum, Mobile Future Forward, and is a founding co-chair of the Digital Collective.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.ama-pdx.org/event/adidas-measuring-the-roi-of-your-marketing-efforts-from-traditional-to-digital/">Website</a></li> </ul> </div>