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Mobile Analytics: Who? What? When? WHERE?

334 NW 11th Avenue
Portland, OR 97209, US (map)

Access Notes

Front door on 11th; venues may have access through large garage door on Flanders



Answering questions like, “What percentage of people who hit the home page put something in their shopping cart?” is old hat.

But combine analytics with mobile and you get a new set of questions like, “What percentage of people in our store looked up product information on their phone? How can we correlate that behavior with sales?”

One of the heralded eight unique abilities of mobile is that “mobile has the most accurate audience measurement”. Yet most businesses and developers have yet to consider how to track mobile usage accurately, let alone how mobile might be able to provide better information.

Mobile analytics isn’t solely about the web either. Analytics for native applications can help game developers figure out what levels players are having the most trouble on and determine which promotions increase in-app purchases most.

On the highly competitive playing field of mobile, any small edge can make a difference.

We’re excited to have an expert panel this month to talk about Mobile Analytics. Frankly, you’re not going to find another opportunity to get such a diverse set of opinions on mobile analytics. You won’t want to miss it!

New this Month: In Depth Afternoon Sessions

We love getting great speakers, but we never seem to have enough time with them, especially when they are on a panel and is made worse when speakers travel a long way to present at our meeting.

So this month we’re trying something different. In addition to the normal evening meeting, each panelist will also have a session in the late afternoon where they can talk more in-depth about their products and how they can be used.

The sessions start at 3 pm and last thirty minutes each. Space is limited so sign up now to attend. http://mobileportland.com/events/mobile-analytics-depth-sessions

About the Panelists

Eric Rickson, Director of Mobile Analytics, WebTrends

As Director of Mobile Analytics at Webtrends, Eric Rickson is responsible for driving product strategy and evangelism for Webtrends measurement solutions for mobile. Most recently, Eric was responsible for emerging markets and vertical market measurement solutions at Webtrends with an emphasis on retail, CPG, Media and Financial Services.

Prior to Webtrends, Eric was a Strategic Consultant helping businesses understand and optimize the performance of their digital channels using various analytics solutions. Eric brings over 11 years of experience as a digital analytics professional working with brands such as Coca-cola, Wells Fargo, Visa, Microsoft, and Nike.

Michael “Luni” Libes, Founder & CTO, Ground Truth

Luni is a serial entrepreneur and mobile industry visionary who has participated in five start-ups, four of which he founded, during the past eighteen years.

Before founding Ground Truth, Luni co-founded Medio Systems, a market leader and pioneer in delivering mobile search applications to wireless operators. There, he designed and built Medio’s initial applications and was instrumental in securing agreements with tier-1 mobile operators in North America and Europe.

At the dawn of the mobile content industry, Luni led the development of state-of-the-art applications on mobile devices at Mforma, now Hands On Mobile. Earlier at Mforma, Luni played an integral role in the build-out of the company’s technical infrastructure to deliver mobile games and other data services to subscribers, as well as the infrastructure needed to support the company’s growth, including developer support, handset porting and quality assurance.

Isabelle Pain, Publisher Business Development Manager, Flurry

As Publisher Business Development Manager at Flurry, Isabelle Pain helps iOs and Android developers use mobile analytics to improve user retention and monetization. Recently, Isabelle has been focusing on evangelization of Analytics 3.0, the latest release in the Flurry analytics tool, which allows developers to create cohorts and funnels of users to identify their best audience.

Prior to joining Flurry, Isabelle founded the US office of Playsoft, a mobile development and porting house. As a Global Product Manager at Gameloft, she managed the Marketing launch and user retention strategies for a series of iOs and Android games. Isabelle brings a solid understanding of the importance of mobile analytics in building and monetization of an audience on mobile.

Erik Onnen, Director of Delivery and Architecture, Urban Airship — Moderator

Erik Onnen is the Director of Architecture and Delivery for Urban Airship where he works closely with the analytics and reporting platform that he helped author. He has over a decade of experience building high throughput, data-driven systems across a variety of industries including mobile.