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Portland Macintosh Users featuring Jean MacDonald

Ecotrust (Jean Vollum Natural Capital Center)
721 NW Ninth Ave
Portland, Oregon 97209, US (map)



PMUG General Meeting starts with Q&A on Macintosh and iOS topics.

FEATURED PRESENTATION: Online Marketing for Small Business: You Are The Expert

Among all the challenges of running your small business, marketing is one of the most daunting. It’s easy to waste time and money on strategies that don’t grow your business. It’s easy to get overwhelmed with the amount of expert advice available, and you may even be tempted to hire an expert. In fact, no one has more expertise than you when it comes to marketing your business.

This session will cover the basics of getting started in online marketing with a focus on finding a mix of online marketing activities that will be most most beneficial to your business–and won’t waste your scarce time and resources. We’ll look at search engine optimization, pay-per-click advertising, email marketing and social media campaigns. You’ll get an overview of the basics and be able to ask questions specific to your business during the Q&A.