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  <div class="vevent h-event"> <h1 class="summary p-name">From Canned SPAM to filet mignon: The Art & Science of Writing Effective Email Subject Lines</h1> <div class='date'><time class="dtstart dt-start" title="2011-02-23T17:30:00" datetime="2011-02-23T17:30:00">Wednesday, February 23, 2011 from 5:30</time>–<time class="dtend dt-end" title="2011-02-23T19:00:00" datetime="2011-02-23T19:00:00">7pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202390327'><span class='fn org p-name'>Living Room Theaters</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">341 Sw 10th Ave</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">Oregon</span> <span class="postal-code p-postal-code">97205</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=341%20Sw%2010th%20Ave,%20Portland%20Oregon%2097205%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Alex Williams from Trendline Interactive has written thousands of email subject lines over the past nine years for both B2B and B2C audiences. In this session, he will teach you methods to repeatedly write email subject lines that not only get your email opened, but also clicked on. The session will also cover the email client landscape (Outlook, Gmail, etc…), mobile devices, how to leverage insights from social media, and testing scenarios that will guarantee improvement in your open rates. Remember, you can't get them to click if they don't open the email.</p> <p>February 23 | 5:30pm Living Room Theaters 341 SW 10th Ave Portland, OR 97205</p> <p>Dinner Served at 5:30 PM Program Begins at 6:00 PM</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://ama-pdx.org/event/archive/event20110223.htm">Website</a></li> </ul> </div>