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  <div class="vevent h-event"> <h1 class="summary p-name">Ultimate SEO Mastery Workshop - 3-Day Advanced</h1> <div class='date'><time class="dtstart dt-start" title="2010-10-18T09:00:00" datetime="2010-10-18T09:00:00">Monday, October 18, 2010 at 9am</time> through <time class="dtend dt-end" title="2010-10-20T17:30:00" datetime="2010-10-20T17:30:00">Wednesday, October 20, 2010 at 5:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202390519'><span class='fn org p-name'>MacForce</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">100 SE Salmon</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">Oregon</span> <span class="postal-code p-postal-code">97214</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=100%20SE%20Salmon,%20Portland%20Oregon%2097214%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Join Colleen Wright of the Search Engine Academy Northwest as she teaches the latest search engine marketing tips and tactics. In this 3-day course you will learn advanced strategies to capture your target market through the power of the search engines and the strength of compelling content.</p> <p>SEO Training Course Day 1</p> <pre><code>* Review the 6-step optimization process taught in the Essentials class to help you retain this important information. * Work on advanced keyword research strategies. * Learn techniques that will help you write effective sales copy that gets results. * Understand how the personalization of search results is changing the rules. * Find out the best approaches for setting up a blog and learn about the art of blogging. * Creative ideas for implementing user generated content (UGC). * More custom website reviews. </code></pre> <p>SEO Training Course Day 2</p> <pre><code>* What is Latent Semantic Indexing and how can it help my website? * How to develop a unique selling proposition that retains your visitor's interest and gets them digging deeper into our web sites. * Why are database driven sites unique when it comes to SEO and how can we make sure we get maximum advantage from SEO? * What is Social Media Marketing and how can it help boost sales? * How to quickly gain exposure in Google, Yahoo!, and others within 24 to 48 hours * What is Pay Per Click and who are the players? * Learn how to implement Google Analytics on your website and why this is a must! * Find out about the tools offered by the search engines to increase your web site's success </code></pre> <p>SEO Training Course Day 3</p> <pre><code>* Learn about competitive intelligence and multi-variate analysis and how these tools can help increase your website's rankings * Learn about web analytics and how to analyze your progress with ClickTracks * Learn the power of article marketing * What problems might your site run in to and how can they be fixed? Will talk about technical issues that come up. * Sure fire strategies to build your SEO business * Group Q&A * Final Exam * Wrap-up and awards </code></pre> <p>See the website for information on the 5-day Comprehensive course that combines the 2-day Essentials and the 3-day Advanced course material.</p> <p>Contact: Colleen Wright Phone: 503-530-8178 Email: <a href="mailto:info@seotrainingnw.com">info@seotrainingnw.com</a> Website: <a href="http://www.seotrainingnw.com">http://www.seotrainingnw.com</a></p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://seotrainingnw.com/register">Website</a></li> </ul> </div>