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Thursday, March 18, 2010 at 11:53pm and last updated
Friday, March 19, 2010 at 12:39am.
Thursday, March 18, 2010 at 11:53pm and last updated
Friday, March 19, 2010 at 12:39am.
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Description
Take a deep-dive into the intersection of viral culture, mass marketing, design and technology. By studying issues like privacy protection, sustainable design, social media and virtual reality - a new consumer persona is taking shape. Sovereign Consumers are technology enabled, privacy disabled and very much aware of their value to marketers. They expect brands to deliver value and stay in-step with their values. This presentation provides practical advice for marketers on approaching the Sovereign Consumer.