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OEN - Bootstrapping your startup

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You have a dream, but need capital to get it off the ground. In this tight funding market do you sit around and wait for that VC or angel ship to come in, or do you decide to lace up your own boots and do everything you can to make it happen now?

In this webinar you will hear from entrepreneurs who made the choice to not wait around for funding, and as a result have turned their ideas into successful companies. They will give insight into the following topics:

* Risk vs Reward - How do you know if it makes sense to bootstrap your idea?
* Keep your Day Job - The stress of self funding with no income can sometimes lead to failure
* Cash Flow - How to get a handle on your most important business aspect
* How to market your business on a shoestring budget

Presenters: Chanin Ballance, President & CEO, viaLanguage Ms. Ballance was named Chief Executive Officer of viaLanguage in August 2003. She co-founded viaLanguage in 2000 and served as viaLanguage’s Chief Operating Officer and head of marketing where she raised initial capital, built the channel sales program and formed strategic partnerships. Previous to viaLanguage, Ms. Ballance co-founded The Language Company, a language and cross-cultural training school and translation service, where she was responsible for general management and finance. She sold the school to Berlitz in 1999. She also held positions at Portland General Electric where she was responsible for the forecasting, scheduling, and marketing of power. Ms. Ballance earned a bachelor of science degree in social science from Marylhurst College and a bachelor of science in chemistry from Portland State University. Additionally, she’s completed executive coursework at the Stanford University Graduate School of Business and has studied five foreign languages

Ryan Buchanan, President & CEO, eROI Ryan Buchanan, founder and CEO of eROI, started the company in November 2002. He has eight years of email marketing, web and e-commerce experience and frequently speaks about email marketing, social networking, and web marketing-related issues. He has also been featured in notable industry publications such as the Wall Street Journal, TheStreet.com, iMedia Connection, DM News, and eMarketer. He has led the growth of eROI from a couple employees at inception to a full team of e-marketing experts, creatives, technical, account, and sales teams. Buchanan has driven 720% growth from 2003 – 2006, earning eROI a spot as an Inc. 500 company. Through his leadership, eROI was the only small, young company to be recognized as one of the Most Admired Companies in Oregon by a Portland Business Journal survey of 2,000 Oregon CEOs in 2007. He served for two years as the President of the Board of the Portland Advertising Federation and also serves on the Boards of Friends of the Children, Software Association of Oregon, Oregon Entrepreneurs Network, Starve Ups and Greenlight Greater Portland. Buchanan was named to the Portland Business Journal’s ’40 Under 40,’ an award that recognizes city leaders under 40 years old. He was also named by Oregon Business Magazine as one of “the 50 Great Leaders for Oregon - 50 who fix it, move it, build it, change it and get it done right.” Buchanan is most proud of the team at eROI and positive culture the company has created, which has resulted in a deeper connection to the community and each other.