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  <div class="vevent h-event"> <h1 class="summary p-name">SCORE: Are You Positioned for Success in a Down Market?</h1> <div class='date'><time class="dtstart dt-start" title="2009-02-20T08:00:00" datetime="2009-02-20T08:00:00">Friday, February 20, 2009 from 8am</time>–<time class="dtend dt-end" title="2009-02-20T12:00:00" datetime="2009-02-20T12:00:00">noon</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202391112'><span class='fn org p-name'>SCORE Portland </span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">601 S.W. 2nd Avenue, Suite 950</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97204</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=601%20S.W.%202nd%20Avenue,%20Suite%20950,%20Portland%20OR%2097204%20US'>map</a>) </div> </div> <div class="description p-description"> <p>This is a fast-paced, interactive workshop for those who have been in business at least two years. You will leave with several tools that will help your new business right now and on an on-going basis.</p> <p>Learn: Why should anyone buy from your new business? What will make you special? How do you determine that? How will you describe your product or service in a way that compels people to want it?</p> <p>Learn about the secret of the product (service) experience. Determine the best product/service description - from the customer's perspective.</p> <p>This workshop will provide you tools to help you answer questions such as: * What is the dominant paradigm for your target market and how you leverage the positives and overcome the negatives? * Just what do customers really need? * How do I position my product/service in the market? * What drives buyer behavior? * How does an understanding of customer needs and solutions help drive compelling benefits?</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="https://www.123signup.com/servlet/SignUpMember?PG=1531236182300&P=153123600">Website</a></li> </ul> </div>